PuraVida Foods is on a mission to redefine the way we think about frozen meals by delivering nutritious, convenient, and restaurant-quality options for busy individuals and families. Founded during the pandemic by Lauren Watkins, who saw the need for healthier prepared meals, PuraVida offers a thoughtfully crafted lineup including Fire Roasted Vegetable Blends, LifeBowls™, KidsLife™, Ancient Grain & Rice Blends, and Family Skillet Meals.

With an emphasis on clean, recognizable ingredients, PuraVida challenges the stigma that frozen meals are unhealthy or flavorless. Each product is developed in collaboration with chefs and food scientists to ensure bold, vibrant flavors, balanced nutrition, and a premium dining experience at home. PuraVida’s mission is simple: to make it easier for people to fuel their lives with meals that taste great, fit into busy schedules, and support a healthy, mindful lifestyle. Eating well shouldn’t be a challenge—PuraVida makes it effortless.