Health insurance doesn’t have to be confusing if the system is built to guide, not rush.

For millions of Americans, choosing health insurance is one of the most stressful decisions they make, yet it’s often guided by confusing information, shifting regulations, and inconsistent advice. In this segment, we take a closer look at why the individual health insurance market feels so broken, and what it would take to make it work better for consumers and the agents who serve them. We visit the offices of Heathos to examine how outdated systems and siloed processes can lead to misinformation, rushed decisions, and poor coverage matches.