A clean keratin alternative is changing the haircare game, without the harsh chemicals, fumes, or compromise. 

For years, achieving smooth, frizz-free hair often meant dealing with harsh chemicals, strong fumes, and long-term damage. But now, a salon concept born in New York City is rewriting that story. Their vegan, aloe-infused keratin alternative is giving clients real results without compromising their health, or their time. With a model built on transparency, accessibility, and innovation, they’re bringing high-performance haircare to everyone from busy moms to trendsetters and on-the-go professionals. Dr. Drew speaks with one of the minds behind the method to explore how clean beauty is no longer just a buzzword, it’s the new baseline.